A Team Focused on Increasing Your Revenue.
Jim Ghormley
Transforming Sales Teams Through Analysis, Coaching, and Optimization | Fractional Sales Leader | Executive Sales Coach | 40+ Years Tech Sales Leadership
Some people spend their careers in sales. I've spent mine improving it.
For over 40 years, I've built, coached, and led sales teams across a dozen tech companies, navigating start-ups, turnarounds, mergers, and divestitures along the way. I started as an engineer, earning a degree in Electrical Engineering and Computer Science from UC Berkeley, before finding my real calling on the sales floor.
That was my first classroom.
It taught me something most sales leaders never fully learn: the difference between a natural salesperson and an effective sales coach. I've watched brilliant closers struggle to build a team around themselves, and I've watched reluctant sellers deliver strong results the moment someone gave their team real structure. Both problems have the same fix, and I've spent four decades building it.
I hired and led hundreds of reps. I refined sales processes across a dozen different company cultures. I built enthusiastic, disciplined teams that delivered consistent, high-growth results, not through motivation alone, but through structure that actually holds up under pressure.
Now I'm doing something bigger.
I partner with business owners through three flexible models: stepping in as a fractional sales leader, coaching owners to become their own best sales coach, or embedding for a defined period to optimize a team and return to track its progress. As a salesQB specialist, I bring a structured, predictable approach to revenue growth, at a fixed, predictable cost.
My core motivation hasn't changed since that first sales floor. I help you build a self-sustaining sales engine, so you can get back to running the rest of your business.
Daryn Lawson
Co-Founder of Marketing Sales Network (MSN), Transforming Sales Organizations Through ACT: Analyze, Coach, and Train | Executive Sales Coach | COO | EOS Integrator
Some people spend their careers in sales. I've spent mine improving it. For 35 years, I've trained, coached, and led some of the most demanding sales environments in North America. I started as a golf instructor and grew into an entrepreneur — building an indoor golf instruction business from a single location to three thriving franchise sites, growing revenue from zero to $1.2M annually over seven years, totaling $5M.
That was my first classroom. That experience led me into 14 years of world-class sales training — developing executives, building teams, and coaching revenue leaders across organizations from startup to $100M+. I didn't just learn how to sell.
I learned why most salespeople fail — and how to fix it. As COO of a multi-million-dollar logistics company, I put that knowledge to the test at scale — restructuring operations, rebuilding the business development pipeline, and integrating EOS company-wide. The result: a forecast of $3M+ in projected revenue gains within one year. I also coached 50 executives and teams directly, helping organizations recover and grow sales by an average of 30–40%. Now I'm doing something bigger.
I'm working alongside credible, research-backed organizations to change how the world hires, trains, and retains salespeople — at scale. Together, we ACT: Access, Coach, and Train.
Some people spend their careers in marketing. I've spent mine making it produce revenue.
For 17 years, I've embedded with companies, dealer networks, and distribution channels across North America — closing the gap between what marketing creates and what sales actually closes. I started my career inside two of the most sophisticated marketing and sales ecosystems in the country.
That was my first classroom.
At a Fortune Global 500 organization, I managed the company's most visible and high-stakes trade shows and sponsorships across its most critical market sectors — environmental design, ergonomics, healthcare, and education. Those projects were presented at board meetings so the stakes were high.
At another Fortune Global 500 Enterprise I ran end-of-month distribution campaigns that drove field offices to hit their sales goals under real pressure and tight timelines. I learned what it means to build marketing that works quickly, and at ground level — where the salespeople actually are, not where headquarters wishes they were.
Those two experiences gave me something most marketers never get: fluency in both the corporate marketing world and the ground-level sales world. I saw the gap from both sides. I understood exactly why it existed. And I built my career around closing it.
I founded Avid Marketing Alliance and co-founded Marketing Sales Network to do exactly that — for corporations, organizations, dealer networks, distributors, and mission-driven organizations that are tired of watching their marketing investment produce activity instead of revenue.
Now I'm doing something bigger.
I'm building a collective of fractional revenue leaders — CMOs, sales directors, systems developers, trainers, and operators — who together cover every dimension of the marketing-to-sales gap.
We don't just advise. We embed. We build. We measure. And we leave systems that keep working long after we step back.