A career in helping organizations grow.
CHRISTINE MORSE
Fractional CMO | Revenue Bridge Strategist
Closing the Gap Between Marketing and Increased Revenue
Founder, Avid Marketing Alliance | Co-Founder, Marketing Sales Network WBENC Certification Candidate | Women-Owned Business | Grand Rapids, MI
Let’s Connect on LinkedIn: Christine Morse | LinkedIn
WHO I AM
If your marketing budget isn't producing closed revenue, the problem usually isn't your marketing. It's the gap between what marketing creates and what sales actually uses.
I built The Revenue Bridge (TM) to close that gap — for enterprise sales teams, corporate dealer networks, distribution channel organizations, and mission-driven nonprofits.
I don't consult from a distance. I embed with your team, align your marketing and sales around shared systems and shared KPIs, and build the infrastructure that keeps producing after I step back.
WHAT I DO
Fractional CMO Leadership Embedded C-suite marketing strategy without the full-time cost. I step in, assess fast, and lead from the inside — attending meetings, driving strategy, and holding teams accountable to revenue outcomes from week one.
The Revenue Bridge (TM) — GTM Strategy & Execution A three-tier methodology connecting corporate marketing alignment, dealer and distributor channel alignment, and ground-level sales team execution. Most consultants solve one tier. I align all three.
Revenue Operations & Systems Implementation CRM workflow design, pipeline architecture, sales enablement systems, and measurement dashboards that show exactly where every marketing dollar goes and what it produces. Tools: HubSpot, Salesforce, LinkedIn Sales Navigator, Claude, ChatGPT, Gemini, Canva, Constant Contact.
B2B Sales Enablement Content, training, and processes that align what marketing produces with what sales needs — then training both teams to work from the same playbook. Built for corporate sales teams, dealer networks, distributors, and resellers.
LinkedIn Sales Navigator Training & Campaigns Platform training, account-based targeting, outreach sequencing, and workshop delivery for sales teams, marketing teams, and leadership.
Content Creation System (TM) One blog becomes twelve assets. A proprietary repurposing framework that distributes every piece of content across social media, email, blogs, LinkedIn, Substack, and Reddit articles, and eNewsletters to your segmented database — maximizing return on every content investment.
Multi-Channel Campaign Execution Meta advertising, SEO strategy and monitoring, email marketing, event and conference marketing, 6-touch outreach sequences. Every campaign tracked. Every result reported.
Nonprofit Capital Campaign Marketing Fundraising infrastructure, donor cultivation systems, board reporting, and community outreach at scale.
CREDENTIALS
R.O.E.S. — Registered Organizational Excellence Specialist
WBENC Certification Candidate — West Michigan Women's Business Council
Constant Contact Certified Partner 2023–2024
LinkedIn Sales Navigator Certified — Find Leads and Accounts Certificate
LinkedIn Learning: Leveraging AI for Sales Prospecting
Yale University / Coursera: The Science of Well-Being
800+ Verified Client Testimonials
Ada Business Association Member — Grand Rapids, MI
West Michigan Women's Business Council Member
LET'S TALK
If your marketing spend isn't producing the revenue it should, let's have an honest conversation about where the gap is and what it would take to close it.
30 minutes. No pitch. Just clarity. Schedule with this link.
Christine Morse christine@avidmarketingalliance.com
avidmarketingalliance.com Grand Rapids, Michigan | Serving clients locally, nationally, and globally
Avid Marketing Alliance, LLC
EIN 93-4752564
Est. 2009
Grand Rapids, MI
NAICS: 541613 | 541611 | 541810
WHO I HELP
B2B Companies at the $1M to $5M+ Revenue Level Organizations that have outgrown basic marketing but aren't ready for a full-time CMO. You need someone who steps in fast and produces results without a six-month ramp.
Enterprise Sales Teams, Dealer Networks & Distribution Channels If your revenue depends on a channel — dealers, distributors, resellers, or multi-location operators — your marketing has to work at ground level. I know that model from the inside and I build for it.
Corporate Organizations Bridging Marketing and Sales Large organizations where marketing and sales operate as separate departments with separate goals and no shared system connecting them.
Mission-Driven Nonprofits Capital campaigns, fundraising infrastructure, community outreach, and donor cultivation for organizations that need their mission to reach more people.
MY BACKGROUND
My career started inside two of the most sophisticated marketing and sales ecosystems in the country.
At Herman Miller, I managed the company's most visible and high-stakes trade shows and sponsorships across its most critical market sectors — environmental design, ergonomics, healthcare, and education. Those projects were presented at board meetings. I was also responsible for placing Herman Miller furniture on the sets of HBO and other major production companies, working directly with Hollywood's top set designers to get our products into the hands of the people who influence culture.
At Amway, I ran end-of-month distribution campaigns that drove field offices to hit their sales goals under real pressure on tight timelines. I learned what it means to build marketing that works at ground level — where the salespeople actually are, not where headquarters wishes they were.
Those two experiences gave me something most marketers never get: fluency in both the corporate marketing world and the ground-level sales world. I saw the gap from both sides. I understood exactly why it existed. And I built my career around closing it.
I founded Avid Marketing Alliance and co-founded Marketing Sales Network to do exactly that — for corporations, dealer networks, distributors, and mission-driven organizations that are tired of watching their marketing investment produce activity instead of revenue.
SUCCESS STORIES
LOYL Construction — Residential Builder No marketing-to-sales pipeline. Strong reputation, no system to convert it into revenue. Built: Client Journey Sales Funnel, lead magnet, email nurture sequences, SEO, social media as a sales channel. Result: $750,000 in closed sales from one integrated campaign. 25–52% email open rates.
Oren Raz | New Dawn Wellness — Mental Health Psychotherapist Private practice therapist with no brand, no marketing infrastructure, and no path to scale. Built: Full business development plan and brand launch — brand strategy, marketing funnel, Content Creation System (TM), AI-assisted execution, Meta advertising on a $100 budget. Result: 17 new clients in 1.5 months. $100,000+ in new revenue. 15,510 ad views on $103 total ad spend.
State-Funded Community Advocacy Organization — Michigan Critical mission, outdated infrastructure, no system to handle growing demand. Built: Full GTM campaign, 12-month marketing calendar, event marketing, media outreach, database management. Result: Website traffic grew from 125 to 1,800+ visits per week. Media placements grew from 6 to 55 per year. Inbound calls doubled. Organization hired an operations manager to manage the new client influx.
GPS Group Peer Support — MASStrong Mental Health Program Statewide mental health services campaign reaching multiple community sectors across Michigan. Built: Multi-community outreach architecture, 6-touch sequences, campaign coordinator management. Result: Active statewide campaign across recovery sector, healthcare workers, and diverse community networks.
Adelante Youth Mission — Capital Campaign Marketing strategy, PR, bilingual outreach, and grant coordination for a Dominican Republic Medical Center build. Result: $450,000+ raised toward building, equipment, and supplies.
Annual Fundraising Events — Multiple Clients End-to-end event marketing, PR, sponsorship acquisition, digital campaigns, database management. Result: $65,000 per event over three consecutive years.