DARYN LAWSON

Executive Sales Coach | COO | EOS Integrator

Transforming Sales Organizations Through ACT: Analyze, Coach, Train

Co-Founder, Marketing Sales Network | Sales Coach, SalesIndex | Sales Coach, Selling from the Heart

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WHO DARYN IS

Some people spend their careers in sales. Daryn has spent his improving it.

For 35 years, he has trained, coached, and led some of the most demanding sales environments in North America. He started as a golf instructor and built an indoor golf instruction business from a single location to three thriving franchise sites — growing revenue from zero to $1.2M annually over seven years, totaling $5M. That was his first real classroom.

That experience led him into 14 years of world-class sales training and coaching — developing executives, building teams, and working with revenue leaders across organizations from startup to $100M+. He trained with Sandler, one of the most rigorous sales methodologies in the world, and spent years as an associate at Sandler | EAM Consulting Group.

As COO of a multi-million-dollar logistics company, he put everything he had learned to the test at scale — restructuring operations, rebuilding the business development pipeline, integrating EOS company-wide, and coaching 50 executives and teams directly. The result was a forecast of $3M+ in projected revenue gains within one year and an average of 30–40% sales growth across the organizations he coached.

He knows why most salespeople fail. More importantly, he knows exactly how to fix it.

WHAT DARYN DOES

Executive Sales Coaching One-on-one and team coaching for sales leaders who want to perform at a higher level. Structured, research-backed, and built around the habits and skills that produce consistent results.

Sales Organization Transformation — The ACT Framework Analyze, Coach, Train. Daryn's proven methodology for rebuilding sales organizations from the inside out. He diagnoses what is actually broken, coaches leadership, and trains the team with tools that stick.

EOS Integration & Operations Leadership As a trained EOS Integrator and experienced COO, Daryn brings operational discipline to sales organizations that have outgrown their current structure. Pipeline restructuring, business development systems, and company-wide EOS integration.

Sales Training & Workshop Delivery Practical, field-tested training programs for sales teams, sales managers, and revenue leaders. In person, virtual, and as part of longer-term coaching engagements.

SalesIndex Assessments Research-backed assessment tools that identify individual and team sales strengths, close skill gaps, and improve hiring and development decisions. The data removes the guesswork from sales team building.

Selling from the Heart Programs An authenticity-based sales philosophy that helps teams build genuine client relationships — producing loyalty, referrals, and long-term revenue without pressure or scripts that feel wrong to say.