Alignment that is not measured is a feeling. The Revenue Bridge Measurement Board is one shared page where marketing, sales, and service track the same five blocks of activity together, instead of three departments reporting three sets of numbers to three different leaders. Alongside it, the Client Acquisition Ledger gives you the paper trail behind every closed client, showing which article, event, referral, or conversation brought them to the point of paying you. Most companies eventually track this inside their CRM, and until yours does, this spreadsheet is a working starting point you can fill in this week.

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Want the thinking behind the board? It comes from The Revenue Bridge: Turning Marketing Into Sales.