Most consultants hand you a strategy and leave. Most agencies hand you deliverables and invoice you. Neither one stays long enough to see if it actually worked.
We built Marketing Sales Network because we got tired of watching great companies struggle with a problem that has two sides — and hire people who only understand one of them.
Christine comes from marketing. Daryn comes from sales. Between us, we have sat on both sides of every conference table where marketing and sales argue about why the pipeline isn't converting. We have seen the gap from every angle. And we have spent decades individually building the tools, frameworks, and track records to close it.
When we started working together, something became clear immediately: our clients got better results when we were both in the room. Not because we agreed on everything — but because we didn't. Christine builds the system that generates demand. Daryn builds the system that converts it. When those two systems are designed together from the start, the gap disappears.
That is why we formed this collective. Not to be a bigger agency. To be a more complete solution.
A Team Focused on Increasing Your Revenue.
Co-Founder of Marketing Sales Network (MSN), Transforming Sales Organizations Through ACT: Analyze, Coach, and Train | Executive Sales Coach | COO | EOS Integrator
Some people spend their careers in sales. I've spent mine improving it. For 35 years, I've trained, coached, and led some of the most demanding sales environments in North America. I started as a golf instructor and grew into an entrepreneur — building an indoor golf instruction business from a single location to three thriving franchise sites, growing revenue from zero to $1.2M annually over seven years, totaling $5M.
That was my first classroom. That experience led me into 14 years of world-class sales training — developing executives, building teams, and coaching revenue leaders across organizations from startup to $100M+. I didn't just learn how to sell.
I learned why most salespeople fail — and how to fix it. As COO of a multi-million-dollar logistics company, I put that knowledge to the test at scale — restructuring operations, rebuilding the business development pipeline, and integrating EOS company-wide. The result: a forecast of $3M+ in projected revenue gains within one year. I also coached 50 executives and teams directly, helping organizations recover and grow sales by an average of 30–40%. Now I'm doing something bigger.
I'm working alongside credible, research-backed organizations to change how the world hires, trains, and retains salespeople — at scale. Together, we ACT: Access, Coach, and Train.
Christine Morse
Some people spend their careers in marketing. I've spent mine making it produce revenue.
For 17 years, I've embedded with companies, dealer networks, and distribution channels across North America — closing the gap between what marketing creates and what sales actually closes. I started my career inside two of the most sophisticated marketing and sales ecosystems in the country.
That was my first classroom.
At Herman Miller, I managed the company's most visible and high-stakes trade shows and sponsorships across its most critical market sectors — environmental design, ergonomics, healthcare, and education. Those projects were presented at board meetings. I also placed Herman Miller furniture on the sets of HBO and other major production companies, working directly with Hollywood's top set designers.
At Amway, I ran end-of-month distribution campaigns that drove field offices to hit their sales goals under real pressure and tight timelines. I learned what it means to build marketing that works at ground level — where the salespeople actually are, not where headquarters wishes they were.
Those two experiences gave me something most marketers never get: fluency in both the corporate marketing world and the ground-level sales world. I saw the gap from both sides. I understood exactly why it existed. And I built my career around closing it.
I founded Avid Marketing Alliance and co-founded Marketing Sales Network to do exactly that — for corporations, dealer networks, distributors, and mission-driven organizations that are tired of watching their marketing investment produce activity instead of revenue.
Now I'm doing something bigger.
I'm building a collective of fractional revenue leaders — CMOs, sales directors, trainers, and operators — who together cover every dimension of the marketing-to-sales gap. We don't just advise. We embed. We build. We measure. And we leave systems that keep working long after we step back.