A career in helping organizations grow.

CHRISTINE MORSE

Fractional CMO | Revenue Bridge Strategist

Closing the Gap Between Marketing and Increased Revenue

Founder, Avid Marketing Alliance | Co-Founder, Marketing Sales Network WBENC Certification Candidate | Women-Owned Business | Grand Rapids, MI

Let’s Connect on LinkedIn: Christine Morse | LinkedIn

WHO I AM

I have always wanted to help people. What I discovered along the way is that helping a business grow its revenue means more people get the solutions they need, more teams get to do the work they love, and more companies get to fulfill the reason they started in the first place. Marketing and sales turned out to be the perfect fit for someone wired that way.

I grew up thinking like a salesperson and working like a marketer. That combination is rarer than it sounds, and it is exactly why I can see what most organizations miss.

Over the years I have worked inside startups, mid-size companies, and large corporations. I have helped businesses grow from $1 million to $5 million in sales, and from $5 million to $10 million. I have seen what works at every level, and more importantly, I have seen what stops companies from getting to the next one.

From everything I learned, I built The Revenue Bridge. Then I did something most consultants never do. I built a team. A team of marketing experts and proven sales professionals who work together, because closing the gap between marketing and sales is not a solo job. It never was.

What we do is not about deliverables and reports. It is about getting you further, faster, with a plan built around your people, your story, and your goals. We build the infrastructure and the systems that keep working after we step back, while keeping your human connections at the center of everything, because the best strategy in the world still comes down to one person trusting another enough to say yes.

If your marketing spend is not producing the revenue it should, the problem is rarely the marketing itself. It is the gap between what marketing creates and what sales actually uses. We close that gap, for B2B companies with 50 to 500 employees and $1 million to $10 million in revenue who are ready to get to the next level.

Let's Talk, 30 Minute Free Consultation

WHAT I DO

Fractional CMO Leadership Embedded C-suite marketing strategy without the full-time cost. I step in, assess fast, and lead from the inside — attending meetings, driving strategy, and holding teams accountable to revenue outcomes from week one.

The Revenue Bridge (TM) — GTM Strategy & Execution A three-tier methodology connecting corporate marketing alignment, dealer and distributor channel alignment, and ground-level sales team execution. Most consultants solve one tier. I align all three.

Revenue Operations & Systems Implementation CRM workflow design, pipeline architecture, sales enablement systems, and measurement dashboards that show exactly where every marketing dollar goes and what it produces. Tools: HubSpot, Salesforce, LinkedIn Sales Navigator, Claude, ChatGPT, Gemini, Canva, Constant Contact.

B2B Sales Enablement Content, training, and processes that align what marketing produces with what sales needs — then training both teams to work from the same playbook. Built for corporate sales teams, dealer networks, distributors, and resellers.

LinkedIn Sales Navigator Training & Campaigns Platform training, account-based targeting, outreach sequencing, and workshop delivery for sales teams, marketing teams, and leadership.

Content Creation System (TM) One blog becomes twelve assets. A proprietary repurposing framework that distributes every piece of content across social media, email, blogs, LinkedIn, Substack, and Reddit articles, and eNewsletters to your segmented database — maximizing return on every content investment.

Multi-Channel Campaign Execution Meta advertising, SEO strategy and monitoring, email marketing, event and conference marketing, 6-touch outreach sequences. Every campaign tracked. Every result reported.

Nonprofit Capital Campaign Marketing Fundraising infrastructure, donor cultivation systems, board reporting, and community outreach at scale.

Talk with Christine, FREE 30 Minute Strategy Session

CREDENTIALS

R.O.E.S. — Registered Organizational Excellence Specialist
WBENC Certification Candidate — West Michigan Women's Business Council
Constant Contact Certified Partner 2023–2024
LinkedIn Sales Navigator Certified — Find Leads and Accounts Certificate
LinkedIn Learning: Leveraging AI for Sales Prospecting
Yale University / Coursera: The Science of Well-Being
800+ Verified Client Testimonials
Ada Business Association Member — Grand Rapids, MI
West Michigan Women's Business Council Member

LET'S TALK

If your marketing spend isn't producing the revenue it should, let's have an honest conversation about where the gap is and what it would take to close it.

30 minutes. No pitch. Just clarity. Schedule with this link.

Christine Morse christine@avidmarketingalliance.com

avidmarketingalliance.com Grand Rapids, Michigan | Serving clients locally, nationally, and globally

Avid Marketing Alliance, LLC

EIN 93-4752564

Est. 2009

Grand Rapids, MI

NAICS: 541613 | 541611 | 541810

WHO I HELP

Residential Builder, West Michigan
No marketing-to-sales pipeline. Strong reputation, no system to convert it into revenue. Built: Client Journey Sales Funnel, lead magnet, email nurture sequences, SEO, social media as a sales channel. Result: $750,000 in closed sales from one integrated campaign. 25 to 52% email open rates.

Private Practice Mental Health Therapist
No brand, no marketing infrastructure, and no path to scale. Built: Full business development plan and brand launch, brand strategy, marketing funnel, Content Creation System™, AI-assisted execution, Meta advertising on a $100 budget. Result: 17 new clients in 1.5 months. 15,510 ad views on $103 total ad spend.

State-Funded Community Advocacy Organization, Michigan
Critical mission, outdated infrastructure, no system to handle growing demand. Built: Full GTM campaign, 12-month marketing calendar, event marketing, media outreach, database management. Result: Website traffic grew from 125 to 1,800+ visits per week. Media placements grew from 6 to 55 per year. Inbound calls doubled. Organization hired an operations manager to manage the new client influx.

Statewide Mental Health Services Organization, Michigan
Multi-community outreach campaign reaching recovery sector, healthcare workers, and diverse community networks across Michigan. Built: Multi-community outreach architecture, 6-touch sequences, campaign coordinator management. Result: Active statewide campaign across multiple sectors with ongoing expansion.

Youth Mission Organization, Dominican Republic
Capital campaign covering marketing strategy, PR, bilingual outreach, and grant coordination for a medical center build. Result: $450,000+ raised toward building, equipment, and supplies.

Annual Fundraising Events, Multiple Clients
End-to-end event marketing, PR, sponsorship acquisition, digital campaigns, database management. Result: $65,000 per event over three consecutive years.

MY BACKGROUND

My career started inside two of the largest and most sophisticated marketing and sales ecosystems in the country. One was a globally recognized furniture and design brand. The other was one of the largest direct-sales distribution companies in the world, operating across 72 countries.

Inside those organizations, I managed high-stakes trade shows and sponsorships presented at the board level, ran end-of-month distribution campaigns that pushed field offices to hit sales goals under real pressure, and learned firsthand what it means to build marketing that works at ground level, where the salespeople actually are, not where headquarters wishes they were.

Those years gave me something most marketers never get: fluency in both the corporate marketing world and the ground-level sales world. I saw the gap from both sides. I understood exactly why it existed. And I built my career around closing it.

I founded Avid Marketing Alliance and co-founded Marketing Sales Network to do exactly that, for corporations, dealer networks, distributors, and mission-driven organizations that are tired of watching their marketing investment produce activity instead of revenue.